Thursday, February 10, 2011
Introducing a number of significant firsts for SsangYong, the Korando is ready to take a bold step into one of the most buoyant sectors of the European car market. Merging the low running costs and dynamic abilities of a conventional family hatchback with the visual appeal, adventurous spirit and rough-road capability of an SUV, the SsangYong Korando is aimed at the heart of the crossover market.
Looking outside of Europe, the SsangYong Korando brand is already one of the strongest in the SUV market. Indeed, Korando is listed in the Korean Guinness Book of World Records as the country's longest surviving automotive brand. With its roots stretching as far back as 1974, the Korando started a new chapter in Korean car making as the first-ever self-developed four-wheel-drive model to come from the country in 1983. The next significant evolution in 1996 was the adoption of Mercedes-Benz diesel technology when the third generation model was introduced.
Now, after a five year absence from the world's car market, SsangYong Korando is back in an all-new form to claim its place among the world's new C-segment SUV crossover models.
Posted by Arslan Ali