At the 2009 Frankfurt Motor Show, Renault revealed its new brand identity which puts people at the forefront of its concerns. The new and ambitious design strategy which resulted from this is founded on different stages of the human life cycle, with each phase taking the form of a specific concept car. The first, the two-seater DeZir coupé, expressed 'falling in love', the passion present at the beginning of any new adventure. Now Renault Captur Concept addresses the second phase of this cycle, that of two people exploring the world around them.
Just like its predecessor, Renault Captur defines the simple, sensuous and warm style that will be progressively extended to future Renault car designs. "Captur is a fun and sporty crossover, ideal for a young couple about to discover the world" explains director of design, Laurens Van den Acker. "It takes as its basis the fundamental design language introduced on the DeZir concept car but adds a more technical dimension - more functional but still highly sensuous," adds Axel Breun, director of concept cars.